The 2000 Millennium Celebration, on December 31, 1999 at Quirino Grandstand, Rizal Park, Manila, The Fort and Quezon City Memorial Circle.
Finally, the project was completed with the unveiling of the new ABS-CBN logo for the century, just in time for the Millennium Celebration on Saturday, January 1, 2000.
Throughout the usage of the 1986 logo, ABS-CBN had not only enjoyed success in broadcasting, but also rapidly transformed itself into a media conglomerate. So, in 1999, ABS-CBN made a corporate decision to redesign its logo to meet the current demands and to respond with the then fast approaching new millennium. However, ABS-CBN also decided to retain its symbol (as the network noticed that the symbol had become one of the most recognizable and identifiable in the country), and give it a total redesign.
The previous logo, which featured the stylized Malayan letters and a box with three concentric circles and a line gave way to this logo’s styling. In the fifth generation of the symbol, the three RGB circles and black vertical line were retained and slightly modified. Also, the text was given the biggest redesign, as it had the ABS and CBN names merged into the name ABS-CBN (this was done to indicate that both ABS and CBN are now owned by the one family, the Lopezes), and was given a more modern Rotis Semi Serif-like typeface and the box, which was part of the logo since 1967 “evolved” into a flat grey/white crystal plane (on the 2D version, the plane appears as a 2D grey/white square, and on some uses of the logo, the square is nowhere to be seen), with the rings and line placed above it. This was done to indicate that ABS-CBN has gone “out of the box”, which means it has gone beyond its core business of broadcasting to cover other media platforms, and has transformed into a national and global network covering 99% of the Philippines and 2/3 of the whole world.
The logo greatly departs itself from the previous logo not only in terms of design but also in terms of representation, because compared to the previous logo, which limited its representation of ABS-CBN as only a radio-TV network and the largest media network in the country, the 2000 logo changed its representation of ABS-CBN from being just a radio-TV network into a unified representation of ABS-CBN being a media conglomerate and global network. This type of representation would soon be passed on to ABS-CBN’s 2013 logo.
A new slogan was launched to coincide with the new logo’s unveiling, entitled “Out Of The Box…Into The New Millennium” (the slogan also used to celebrate the new millennium). The reason for the unveiling of the “Out of the Box” slogan, is to represent that ABS-CBN (because of its transformation from a radio-TV network to a total media conglomerate) and its logo (because it has replaced its box with a crystal plane) have indeed, gone “out of the box”.
Along with this, the company also launched new theme music to replace the theme music used since the network’s relaunch as The Star Network. In 2003, during the television station’s 50th anniversary, ABS-CBN launched its present brand name, “Kapamilya” (literally means “a member of the family”).
Although the 2000 logo of ABS-CBN is interpreted as a new logo, it can also be interpreted as a new millennium redesign of ABS-CBN’s previous logo.
In 2013, the logo overtook the 1986 logo of ABS-CBN as the longest-lived logo of the network.
The logo remained in use even when the unveiling of the new 2014 logo of ABS-CBN, retaining its role as the network’s primary logo up until December 31, 2013, when it was finally discontinued.
The Print Launch
After over 50 years of committed communications and public service, ABS-CBN has successfully transformed itself from broadcast pioneer to a total entertainment and information company. ABS-CBN takes on a fresh look for the new millennium, all the while embodying the vision and ideals of our founder, the late Eugenio Lopez Jr., remaining true to our reason for being in the service of the Filipino, through and beyond year 2000.
—The message of the first print ad with the ABS-CBN 2000 logo
The logo was unveiled on print with the old logos of ABS-CBN shown on glass screens and featured the elements of the 2000 logo on screens with gold linings, this time with a crystal plane and the revamped ABS-CBN text. While they assemble, the elements denoting are described but this time, it is more different, because of ABS-CBN’s evolution into a media and entertainment company and international presence.
|Element||Original Meaning (1967-2000)||New Meaning (2000-present)|
|A Vertical Line||Represents a transmitter tower.||Represents a transmitter tower, signifying ABS-CBN’s core business of broadcasting.|
|Three Rings||Symbolizes ABS-CBN’s signals representing the RGB colors which make up a pixel on television/The three divisions of the Philippines: Luzon (Red), Visayas (Green), and Mindanao (Blue).||
Stand for ABS-CBN’s presence in the lives of Filipinos, here and elsewhere in the world.
|A Crystal Plane||Represents the broadcasting ideal of balanced programming.||Denotes ABS-CBN’s dynamic spirit.|
|The Network’s Call Letters||Stylized Malayan letters to denote modern, Filipino enterprise.||Merge below it and graphically underscore ABS-CBN’s mission of being in the service of the Filipino, wherever he may be.|
After the ABS-CBN Countdown to 2008 special entitled “ABS-CBN Worldwide Celebration of The New Millennium”, a plug called the “Millennium Overture“, aired at 12:00 m.n. on Tuesday, January 1, 2008. The first scene featured all the past logos and station ID’s (along with the Sarimanok) of ABS-CBN on television screens that were used during the same time the logos were released, (with the TV models getting newer by the time a newer logo of ABS-CBN is seen). Later, a portal transports the viewers to a dark clear space, and displays the 1986 ABS-CBN logo for one last time. Then, all of a sudden, the 1986 logo begins to shift its parts and transform them, starting its reconstruction into a new logo. The box is given a new dimension and is transformed into a new crystal plane, the rings and line modify their appearance, and the ABS and CBN names start to merge and morph into a newer ABS-CBN text with a more modern typography. As the 1986 logo reconstructs, the 2000 logo of ABS-CBN becomes visible, and as the reconstruction finishes, the new logo appears along with spotlights and fireworks (with the line and text still appearing in white), with the dark space becoming a black background with RGB light streams, and the slogan “In The Service Of The Filipino”, now in Rotis Semi Serif font, appearing below a white line, which is seen between the logo and the slogan.
Soon, the project was continued by Thelma Sioson-San Juan, she was the new Lifestyle Editor on February 1, 2008. The ILS FF with Samsung show continued, with major events in the country exploded in the last seven months.
- Divided Filipinos (ireport.cnn.com)
- For GMA, Older is Not Better (fromthetube.wordpress.com)
- Rivals ABS-CBN, GMA take turns at the top (businessmirror.com.ph)
- UK financial firm donates over $200k for ‘Yolanda’ relief (business.inquirer.net)