The fashion show is now five years and six months old now. The now-successful franchise featuring activewear and top designers received a warm, vast-ballroom-filled welcome in the Queen City over the weekend on November 8, 2008 at the Pacific Grand Ballroom of the Waterfront Cebu City Hotel & Casino in Cebu City, following a triumphant debut last July 31, 2008 at the Rigodon Ballroom of the Peninsula Manila in Makati City.
- (Exceptions: “How fitness marries fashion” from the July 25, 2008 issue of the Philippine Daily Inquirer:)
“That was how the idea for Inquirer Lifestyle series’ Fitness.Fashion show was born. That Samsung chose to share this fashion vision turned the idea into reality. “The collaboration merely confirms Samsung’s sustained efforts to define what a lifestyle brand is all about. And PDI Lifestyle is a strategic alignment,” said Pen Roque, Cheil Country Director for Samsung Philippines.”
“We tapped some of today’s designers to collaborate with top active brands.”
“They are Vic Barba, Joey Samson, James Reyes, Louis Claparols, Rhett Eala, Patrice Ramos-Diaz, Tonichi Nocom, Randy Ortiz, Ivarluski Aseron, Arcy Gayatin, Rajo Laurel, and of course, Lulu.”
“They are collaborating with Kipling, Bench, Speedo, Adidas, Nike Golf, Puma, Marks & Spencer, Fila, Aigle & Oxbow. Virgie Ramos’ Swatch is also supporting this collaboration.”
“Leica, Tweetie, Amanda, Rina, Sen. Cayetano, Jeena will be guest models in this show on July 31 at Peninsula Manila, with Inquirer contributing editor Apples Aberin-Sadhwani, Ruby Gan, Svetlana Osmena, Fely Atienza, Akiko Thompson, Enchong Dee, Paolo Abrera.”
“L’Oreal is doing the hair and makeup.”
The project was completed in July 2008, a year after the July 12-15, 2007 EDSA Tres in Makati City, and the excavation and construction works of the millennium celebration stage in the said intersection with the Swatch Millennium Clock and the Peninsula Manila’s rooftop with lighted parols, twin stairways and a giant stage for one month from November 2007 to December 2007. The project’s proponents were the Ayala Corporation, the MVP Group of Manny Pangilinan and the Cultural Center of the Philippines and the Metro Manila Development Authority.
The exceptions of the articles from the said newspaper were:
“Personalities like Senator Pia Cayetano, Waterfront GM Marco Protacio, jewelry designer Tweetie de Leon-Gonzalez and socialite Amparito Lhuillier were among the big names who gamely participated in the event.”
– “A dynamic, eclectic 2008”, by Apples Aberin Sadhwani, published in the December 26, 2008 issue of the Philippine Daily Inquirer.
“Fashion becomes less a spectator sport when sport itself becomes the fashion.”
“Last Thursday, Inquirer Lifestyle staged the rousing, filled-to-the-bleachers (despite the heavy rains and flooding) curtain-raiser to its Lifestyle Series of events with “Fitness.Fashion,” a catwalk team-up between some of the country’s top designers and best-selling activewear brands, at the Rigodon Ballroom of the Peninsula Manila in Makati City.”
“Co-presented with Samsung, it drew guests who cut across the fields of fashion, business and commerce, arts, media and entertainment. With the support of HSBC and Peninsula, the show had 12 sought-after designers melding their creations with the latest brand collections: Kipling with Vic Barba; Fila with Lulu Tan-Gan; Nike Golf with Anthony Nocom; Speedo with Louis Claparols; Adidas with Patrice Ramos-Diaz and Rhett Eala; Marks & Spencer with Arcy Gayatin; Aigle and Oxbow with Rajo Laurel; Bench with Joey Samson; and Puma with Ivarluski Aseron and Randy Ortiz.”
“Other guest models were Akiko Thompson, Amanda Carpo, Rina Go, Paolo Abrera, Phoemela Baranda, Svetlana Osmeña, Jeena Lopez, Enchong Dee, Ruby Gan, Fely Atienza, Trishan Cuazo, catwalk queens Tweetie de Leon-Gonzalez and Apples Aberin-Sadhwani, and Inquirer’s own Tessa Prieto-Valdes and Leica Carpo.”
– “Style statement: Sporty”, published in page E-4 of the August 3, 2008 issue of the Philippine Daily Inquirer
“The four Technomarine ambassadors are TV host Bianca Gonzalez, basketball player Kiefer Ravena, soccer player Phil Younghusband and actress Heart Evangelista.”
– “Diamonds meet plastic in watches of ‘unconventional luxury’, published in the September 20, 2013 issue of the Philippine Daily Inquirer.
“The celebrities will be led by the so-called “Magnificent 7”—Richard Gomez, Lucy Torres, Ogie Alcasid, John Estrada, Rissa Mananquil-Trillo, Dingdong Dantes, and a “surprise guest” whom Ortiz will not name. “
“Guest models include beauty queens Venus Raj and Shamcey Supsup, and actors Rayver Cruz and Daniel Matsunaga.”
– “Randy Ortiz show could be the biggest for 2013” by Joselito O. Tolentino, published in the September 27, 2013 issue of the Philippine Daily Inquirer.
“Presented by Samsung Mobile with the Waterfront Cebu City Hotel & Casino, Fitness.Fashion had Cebu’s elite either walking the runway or taking front-row seats to cheer on their peers.”
“There were, among others, Cebu City Vice Mayor Mike Rama, who modeled for Anthony Nocom + Nike Golf; Waterfront’s own general manager Marco Protacio for Randy Ortiz + Folded & Hung; socialites Amparito Lhuillier, Elvira Luym, Margie Lhuillier and Teresin Mendezona, modeling, respectively, for Randy Ortiz + Folded & Hung, Cary Santiago + Folded & Hung and Arcy Gayatin + Technomarine.”
“Aside from Santiago and Gayatin, Cebu’s fashion directory was also represented by six other designers: Philip Rodriguez (for Havaianas), Protacio Empaces (Nike Golf), Jun Escario (Speedo), Oj Hofer (Havaianas), Lord Maturan (Penshoppe) and Edwin Ao, who, with Manila’s James Reyes, created pocket collections for YOU magazine, which had its launch down South also last weekend.”
“The show, directed by Jackie Aquino and hosted by 2bU! and Super’s Bianca Consunji and model Trishan Cuazo, also included other Manila fashion fixtures like Louis Claparols and Joey Samson (for Kipling), Lulu Tan Gan (Speedo) and Rhett Eala (Technomarine).”
– from “Fitness.Fashion in the South”, published in the November 14, 2008 issue of the Philippine Daily Inquirer.